ReminiScent - Branding

Create identities and a product brand for their business. ReminiScent required a conservative approach to portray a professional position within the health and care sector. Its product ‘Smell & Connect’ needed to be eye-catching, fun and reflect the concept of using the sense of smell to evoke memory. It had to be flexible as a device, recognisable and adaptable across a range of packaging and display materials, as well as on-line and off-line marketing.